Cell Phone Market in UK, South Korea, Australia and Argentina - Free Essay Example

Sample details Pages: 5 Words: 1389 Downloads: 10 Date added: 2019/08/16 Category Technology Essay Level High school Tags: Cell Phone Essay Did you like this example? Cell Phone Market in UK, South Korea, Australia and Argentina Introduction to Cell Phone Usage Technology has revolutionized the way we do business and communicate with one another. It has become an integral part of our daily life. This paper explores the use and importance of cell phones among the young consumers who are prototypical example of global segment. Don’t waste time! Our writers will create an original "Cell Phone Market in UK, South Korea, Australia and Argentina" essay for you Create order The main aim of this paper is to identify the market and inter-market segment of the cell phone users in countries like United Kingdome, South Korea, Australia, and Argentina. For marketers it becomes even more important to design and develop an effective marketing strategy based on inter-market segmentation that includes gender, brand, usage, and features as these variables determine the consumption pattern and purchasing behavior. Cellular phones have evolved dramatically over the past few years. It has become an integral part of our daily life, and its significance is only increasing with time. Mobile communication has enabled people, businesses, and government agencies to access any kind of information, make and receive payments, create jobs and fill in the positions, purchase online, place an order and stimulate citizens involvement in human and economic development. Today, the use of cell phone or rather mobile phone has been extended to conduct meetings, shop online, play games, share pictures and videos with family and friends, watch movies, chat with friends and family, read e-books, trade stocks, control thermostat, call for assistance during emergency situations, and the list continues (Rosen, 2004). It has also enabled companies and marketer to target consumers, especially young adult segment around the world to design and develop marketing strategy with the right marketing mix. Based on the global t rend on smartphone ownership, a report generated by Deloitte in 2017 suggest that in developing and developed countries the use of smart phone is on the rise with majority of the population owning a smart device as shown in Chart 1. The average smartphone users in countries like Australia, Argentina, South Korea and United Kingdom is about 80% and the use of smartphones by female population seems to be more as compared to male population (Martin, 2017). Chart 1: Smartphone Ownership by countries Analysis of the Findings   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   This paper aims to highlight how the young consumers all around the world are selective, diverse and dynamic when it comes to device selection and cell phone usage. It also determines the inter-segment market within the existing market of cell phones that is based on gender, age, education, nationality, product features etc. Hence, marketers must understand the social, cultural, psychological behavior of these young consumers and be creative in developing a marketing mix (Awan, 2014). The young adult segment is very attractive and a prototypical example of global segment. The United Kingdom The popularity of cell phones among young adults is not unique and is a worldwide phenomenon. The technological advancement has led smart phone manufactures to add more advanced features and give it an aesthetic appeal. If we look at the smartphone ownership by age in United Kingdom, young adults aged between 25-34 seems to top the chart as shown in Chart 2.     Chart 2: UK Smartphone users by age   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   It was noted that young adults in United Kingdom place price, screen size and battery life as the most important characteristics when making a purchase decision on smart phones. When it comes to the usage, it was reported that people in UK use smartphones to watch short videos, stories as well as live posts. South Korea With the presence of leading smart phone brand like Samsung in South Korea, the country has become one of the most favored test markets for global brands in the cell phone industry. It is said that Koreans consumers love experimenting new tech devices and it is no surprise that the country has more than thirty-six million smart phones (All About Smartphones in South Korea: Eye on Asia, 2017). The survey conducted in South Koreas revealed that young adults make the purchase decision of cell phones based on its features and usage. The quantitative analysis of the data revealed that young people in South Korea used cell phones for internet browsing, chatting, sending and receiving emails, and playing games however buying pattern differed with gender (Awan, 2014). Male respondents gave importance to technical support and gaming while females were more price conscious. Language features and product characteristics were however same for both the respondents. Australia   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Australia is one of the leading global adopters when it comes to smartphones. More than 85% of the Australians use smart phones to communicate making the country exceed the global trend with smartphone penetration (Mobile Consumer Survey 2016 The Australian Cut , 2016). Like most countries, Australians are looking for better models and features in their smart phones, and their need to have more internal storage is on the rise.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The use of social media, emails and instant messaging on smartphone is higher among young Australians as compared to other countries who spend significant amount of time watching videos and making video calls. When it comes to final purchase decision of mobile phones, it was noted that Australians aged between 18 to 34 years placed brand as the most influencing factor (Rogerson, 2016). Argentina   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Argentina is considered the third largest mobile market in Latin America (Country Overview: Argentina, 2017) after Brazil and Mexico and is also regarded as an established market.   Though the market is mature, the rate of growth of mobile phone users is comparatively very slow. Argentina is the hub of cell phone development and it is interesting to note that Argentina leads the world in per person mobile minutes (Martin, 2017). Like most developing countries, smartphone users in Argentina are young adults who primarily use the smart phone to access news, use social media platforms, watch videos and exchange messages. Summary and Conclusions Change is inevitable and the only thing that is constant is the change itself. Technology has transformed the way we do business, the way we interact, or even the way basic functions are carried out in day to day operations. Newer technologies are emerging, new applications are born, new and improved products are launched in the market and with this there has been a significant improvement in our lifestyle. Just as mankind has evolved over thousands of years, the way we connect and communicate with each other has undergone massive change. Chart 3: Cell Phone Market Today, Cell phones arent just a hand-held device to make phone calls or send texts; it has become our way of life. The cellular phones have replaced television, camera, desktop, alarm clock, calculators, GPS devices, just to name a few. The survey result showed that young adults in those countries (United Kingdom, South Korea, Australia and Argentina) differed in terms of their demographic, socio-cultural and psychographic orientation, yet the use of cell phones remained the same. When it comes to making a purchase decision, it was noted that product features, brand names, purchase intentions, product sacrifice, social influence, all played a major role. Though Apple iPhone and Samsung predominantly captured the market, other phone companies are still trying to penetrate the smartphone market. There is a lot of opportunity for marketers to tap into the mind of these young adults who base their purchasing decision on the features and pricing. References All About Smartphones in South Korea: Eye on Asia. (2017, June 20). Retrieved from dataSpring: https://www.d8aspring.com/eye-on-asia/smartphones-in-south-korea Awan, M. A. (2014). International Market Segmentation: Exploring Cell Phone Market of Young Adults . International Journal of Trade, Economics and Finance, 151-154. (2017). Country Overview: Argentina. London: GSM Association . (2017). Global mobile consumer trends, 2nd edition . London: Deloitte Touche Tohmatsu Limited. (2018, September 13). Retrieved from Apple: https://www.apple.com/iphone/ Martin, B. (2017). The Global Mobile Report . Reston: comScore, Inc. (2018). Mobile Cellular Subscriptions. Washington : The World Bank. (2016). Mobile Consumer Survey 2016 The Australian Cut . London: Deloitte. (2018). Mobile phone users worldwide 2015-2020. Statista. Poushter, J. (2016). Smartphone Ownership and Internet Usage Continues to Climb in Emerging Economies. Washington: Pew Reserach Center. Rogerson, D. E. (2016). Brand as an influence on mobile converged technology purchases among Australian 18 to 34 year old young adults. Wollongong: University of Wollongong Reserach Online. Rosen, C. (2004). Our Cell Phones, Ourselves . Center for the Study of Technology and Society , 26-45. (2018). Smartphone ownership by age in the UK 2012-2018 . New York: Statista, Inc. Smith, C. (2018, June 6). Fascinating Facts about Cellphone and Smartphone Usage. Retrieved from Federal Reserve Bank of St. Louis: https://www.stlouisfed.org/open-vault/2018/june/fascinating-facts-cellphone-smartphone-usage

Violence In Antigone And Thucydides - 1554 Words

Violence as Necessary, Excessiveness as Detrimental There is a reason Athens is taught about in history books, as there is a reason Sophocles’ Antigone is still read to this day. One of those reasons in both cases is the prominent use of violence, how it is justified, and for what reason it is used. Instances of violence in both writings are carried out using force, which is justified to secure the city or empire if that security cannot be reached through peaceful means. The security of the empire is what is best for the citizens of that particular city or empire, and their rulers will go to great lengths to achieve that goal. Both authors agree that sympathy is viewed as weakness when doled out by a powerful person, and if situations†¦show more content†¦While the Athenians held off on their initial use of violence at Melos, it is clear that they were willing to use it to maintain their empire. This is justified because peaceful compromise was an option the Melians declined, to avoid being seen as weak and potentiall y losing strength in their empire, violence was necessary. â€Å"†¦decisions about justice are made in human discussions only when both sides are under equal compulsion, but when one side is stronger, it gets as much as it can, and the weak must accept that (Thucydides 103).† Although Athens resorted to force, they truly believed they were both saving Melos from evil Spartan rule while maintaining what was best for their empire. The use of violence in place of sympathy is justified to maintain peace for an unstable empire. Athens reached violence to spare themselves from being seen as weak, which would have been devastating blow for the suffering empire, had they gone easy on Melos. The same can be said for Creon in Sophocles’ Antigone, who uses force and violence against his niece for what he believes is for the good of the city of Thebes. Creon in his initial speech upon taking the throne stated, â€Å"I could never stand by silent, watching destruction march against our city, putting safety to rout, nor could I ever make that man a friend of mine who menaces our country. Remember this: Our country is our safety (Sophocles 68).† Creon claims here that Thebes is of utmost importance

Does The Media Have An Effect On free essay sample

Our Society Essay, Research Paper Does the Media Have an Consequence on Our Society? I don t believe the force we experience today is due to video games, films, music, etc. I think it s due to the media. For illustration, if the media hadn t publicized the first couple school shots so to a great extent, I know these childs, that did the shots at Columbine, wouldn Ts have gotten the thought to make so. These male childs merely wanted to be known, and thanks to the media mission accomplished. Now the inquiry is, if the media keeps covering this narrative on the shots, when is it traveling to go on once more? Tomorrow, in a hebdomad, or possibly following twelvemonth. Since the beginning of our now known media, they have been known to leap on the incrimination bandwagon looking for replies as are those who lived at that place. We will write a custom essay sample on Does The Media Have An Effect On or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page I disagree with the claim that music, films, and picture games made them make what they did. The media has been nescient in go throughing the incrimination in this calamity. There were many variables involved in what occurred, non merely the known films, picture games, and music. The media on a lesser note has besides mentioned a batch of other things: music, parents, ridicule, and mental unwellness among others. Yet, the thing they don t acknowledge is the media s function in lauding force. It seems like every twenty-four hours the media has a particular study on some slaying. The childs could ve merely as easy picked up the thought from watching the late dark intelligence. It has been proven that aggressive people tend to bask violent films, games, and music, but people who enjoy violent films, games, and music are non needfully aggressive people. Like a square is a rectangle, but a rectangle is non a square. The sad thing about this faulty logic is applied by 1000s of nescient people to films, games, music, etc. One thing the media hasn t Lashkar-e-Taiba travel of is the consequence Marilyn Manson has had on the two male childs involved with the Columbine shot. We all know Manson is a monster. This doesn T mean he persuaded anyone to kill. And another interesting point is that the two male childs didn t even listen to Manson. In an extract from the transcript of the Geraldo Rivera Show, a newsman by the name of Lisa Ryckman said allow s acquire something directly right from the top here. Geraldo, these two male childs hated Manson, all right. Then, Reverend Falwell went on to state oh no, no, no. Then, Ryckman informed Falwell oh yes they did, sir. The people who knew them said they perfectly hated Manson. And the studies, otherwise, are non true. So, that s the first thing. In add-on to this, you know, the incrimination is being placed everyplace. Fingers are being pointed everyplace because people want to hold something to fault. Falwell agreed. The point is, the media is seeking to rule our sentiments without giving us a opportunity to believe for ourselves. Most of us will neer cognize what truly caused this atrocious incident. The media is feeding this ill demand for more inside informations that so many people want, and they are indicating fingers at those who are convenient, more of import, and most popular to fault. If you think about it, these childs had to hold some involvements. If the were to a great extent into classical music, would that intend the instrumentalists Mozart and Beethoven are unsafe? If they were have oning brilliantly colored vesture from the Gap, would that intend bright colored vesture triggers some unconscious desire to kill? No. It means the media is hold oning at straws to give replies to their audience. Unfortunately, until we the people stop delving into the private lives of others like we re delving for hoarded wealth, we are non traveling to hold an nonsubjective media. And to turn out that point, retrieve Princess Diana died while seeking to get away the paparazzi. Sometimes the media goes excessively far, and late the media has crossed the line between objectiveness and bad gustatory sensation, more frequently than non. And the populace, hungry for intelligence and dirty choice morsels, is eating it up. I m non stating acquiring rid of the media is the reply. What I am stating is, we the people and the media should open our eyes and expression at things from both sides before doing our determinations on anything. Would you purchase a auto without looking at the rival # 8217 ; s merchandise foremost? So why should you listen to the first thing you hear on the intelligence? They could be incorrect!